Our Selling Advantage in San Miguel de Allende
As the broker who brought Berkshire Hathaway HomeServices to Mexico, I offer something no other agent in San Miguel can: the perfect blend of deep local knowledge and unparalleled international marketing power.
Why This Matters for Your Home Sale
Thinking of selling your home? You deserve the best international exposure possible. More strategic marketing, especially internationally and especially at the luxury level, means a higher sales price and a quicker sale. That’s my commitment to every client.
When I established Berkshire Hathaway HomeServices Colonial Homes San Miguel in 2020 as Mexico’s very first office for this prestigious brand, I knew I was bringing something revolutionary to our market. While our local competitors operate as disconnected master franchises that share nothing more than a name with their U.S. counterparts, I offer you direct access to an American franchise with the same marketing reach as offices in Texas or California.
This means something powerful for your listing: while other agencies in San Miguel can’t market to their U.S. counterparts, lack American marketing tools, and miss the corporate support that drives results, I provide you with advantages no other firm in San Miguel de Allende can match.
“ My focus is simple: honest guidance, international reach, and delivering the strongest results for sellers in San Miguel.”
The Global Marketing Advantage We Bring To You
Luxury Collection Specialist Credentials
As your Certified Luxury Collection Specialist, I’m entrusted to represent hundreds of millions of dollars in real estate annually. Through our global brand and exclusive marketing tools, I position your luxury property before qualified buyers across the globe, from advanced technology partnerships with world-class media outlets to our branded channels including Prestige magazine and robust social media presence.
Our showcase presentations unite a global network of over 50,000 real estate professionals, ensuring your listing receives the exposure it deserves.
The World's Largest Real Estate Network
As part of the Berkshire Hathaway umbrella, we enjoy unparalleled global recognition and trust. Every country on earth recognizes our brand, and that gives our clients confidence in the integrity that built and sustains our reputation.
Having achieved the distinction as the largest real estate network by sales volume (as ranked by Bloomberg), I’ve already demonstrated to countless clients the marketing power I can provide you. We’re not just the largest by agent count. We’re the strongest in sales per agent, and that expertise directly benefits your listing.
Exclusive Marketing Capabilities
The Only Local Agency with Access to the Industry’s Global Media Network
High Net Worth Digital Marketing
Because we operate as a true U.S. franchise, not a Mexico master franchise, we have exclusive access to Berkshire Hathaway HomeServices’ proprietary marketing tools. Through our specialized digital marketing company, we deliver targeted advertisements to high-income zip codes in our top feeder markets of California and Texas. Your listing receives exposure in neighborhoods where home values exceed $5 million, ensuring the right demographic discovers your property. This targeted approach to High Net Worth households is simply unavailable through any other agency in San Miguel de Allende.
Beyond traditional digital marketing, our local technology captures visitor signals when potential buyers connect to internet while in Centro San Miguel. We then retarget these visitors with brand awareness campaigns after they return home, keeping our name top-of-mind when they’re ready to make their San Miguel dream a reality.
U.S. MLS Integration
Here’s something remarkable I can offer: I post your luxury listings directly to MLS systems in our primary feeder markets through our sister Berkshire Hathaway offices across the United States. Each listing then receives additional social media exposure, “Just Listed” postcard campaigns, and targeted digital marketing to each city’s most affluent zip codes. This cross-border MLS integration represents a growing corporate initiative, with new markets continuously added to expand your property’s reach.
Global Open House Exposure
Select Luxury Collection listings receive featured placement in our quarterly Global Open House series, exposing your property to our international network of over 50,000 agents who actively send qualified buyers our direction. Your listing also gains visibility among millions of online viewers who visit our corporate Luxury Collection website.
The international media exposure through this program exceeds what other “premier” agencies in San Miguel often attempt to replicate, simply because I bring the full weight of an American corporate media empire to support your local listing.
Exclusive Partnerships That Amplify Your Listing
Gain Extra Global Exposure With our Exclusive Membership in:
Who's Who in Luxury Real Estate Membership
As San Miguel de Allende’s sole member of Who’s Who in Luxury Real Estate, I provide an additional layer of international exposure unavailable elsewhere locally. Your Luxury Collection listings automatically appear on LuxuryRealEstate.com, the industry’s most comprehensive collection of luxury properties from over 60 countries, generating over $240 billion in annual sales.
The site attracts over 6.4 million monthly page views from visitors with an average household income of $398,000 and average home values of $1.9 million. These are precisely your target demographic. Luxury Real Estate magazine’s print circulation of 50,000 plus digital distribution to 450,000 subscribers further amplifies your listing’s reach. For exceptional properties, I can invest in premium homepage placement and specialized social media campaigns that generate additional engagement and qualified inquiries.
U.S. Luxury Publication Network
Through our sister franchise relationships, I promote your Luxury Collection listings in magazines and online venues throughout America’s premier luxury markets. These targeted publications reach High Net Worth families in their respective regions, providing stateside exposure our local competitors simply cannot access.
For example, Lifestyles Southern California magazine, serving our primary feeder market, reaches 75,000 households with minimum $3 million home values through direct mail, plus 25,000 opt-in email subscribers, and 1.9 million annual website visitors. Our other market publications deliver similar high-value demographics.
Corporate Social Media Integration
Your luxury listings gain additional momentum through integrated social media campaigns across our sister offices in key U.S. markets. Each listing receives market-specific social media exposure plus targeted digital marketing to High Net Worth zip codes. This comprehensive program is unmatched by any other real estate brand nationwide.
Superior Marketing Execution
Professional Photography Standards
In an international second-home market where 99% of buyers discover properties online, photographic presentation becomes your most critical marketing tool. I work exclusively with industry-leading professionals expert in advanced lighting techniques and post-production applications like Lightroom.
The difference is dramatic and measurable. Properties I’ve re-listed after unsuccessful marketing by competitors show the stark contrast between amateur and professional photography. These same expert images make our print media advertisements equally compelling.
Expert Home Staging
Beyond photographic technique, I bring a designer’s eye to presenting your property. My team creates lifestyle vignettes that help buyers envision themselves living in your home, whether that means staging a romantic dinner party complete with candlelight and glowing fireplace, or showcasing the sophisticated lifestyle your home’s architecture deserves.
Staging doesn’t just make your home look better. It sells the lifestyle and emotional connection that drives luxury purchases.
Superior Marketing Execution
Professional Photography Standards
In an international second-home market where 99% of buyers discover properties online, photographic presentation becomes your most critical marketing tool. I work exclusively with industry-leading professionals expert in advanced lighting techniques and post-production applications like Lightroom.
The difference is dramatic and measurable. Properties I’ve re-listed after unsuccessful marketing by competitors show the stark contrast between amateur and professional photography. These same expert images make our print media advertisements equally compelling.
Expert Home Staging
Beyond photographic technique, I bring a designer’s eye to presenting your property. My team creates lifestyle vignettes that help buyers envision themselves living in your home, whether that means staging a romantic dinner party complete with candlelight and glowing fireplace, or showcasing the sophisticated lifestyle your home’s architecture deserves.
Staging doesn’t just make your home look better. It sells the lifestyle and emotional connection that drives luxury purchases.
Advanced Matterport Technology
While basic Matterport tours have become standard, I invest in latest-generation technology that creates automated video experiences easily navigated by our typically older demographic buyers. Unlike the cheaper, older-generation cameras some local competitors use, our advanced system allows viewers to take virtual tours starting from your front door, measure rooms, and even use AI to visualize spaces unfurnished.
Each Matterport package includes detailed floor plans with room dimensions, helping potential buyers understand how their lifestyle will fit within your home. This comprehensive virtual experience is typically reserved for seven-figure luxury properties due to the investment required, but I believe every listing deserves a premium presentation.
Your San Miguel Advantage
With 25+ years of local expertise and the power of America’s largest real estate network, I deliver a marketing strategy that positions your property before qualified buyers worldwide while honoring San Miguel’s relationship-driven culture.
Contact Alma Today
Ready to experience the difference global reach makes for your San Miguel listing?